Loud Etudes is an independent print and online media, unfolding stories at the crossroads of travel, culture, and social change. We publish curated city guides, essays, film photography, and stories of locals to give you a deeper sense of place, uncovering the city’s hidden layers before you even see them with your own eyes.

Each story is an invitation to look closer. 

Through layered storytelling, we question assumptions, challenge stereotypes, and open space to understand people more deeply. Our lens is human, curious, and slow: we believe that travel can be a way of listening, not just seeing.

Loud Etudes speak to travelers who seek more than leisure—those who journey to understand cultures, connect with locals, and move with the heartbeat of a place. We help people to travel slowly, with attention, drawn to rich traditions and subtle details most people pass by.

We will always be Loud. 

We are two sisters who grew up in a traditional Armenian household, where silence was often expected, especially from women. 

Early on, we sensed a quiet conflict between cultural traits and the unspoken rule to stay silent.

As we traveled to over 45 countries, we began to notice the similar cultural patterns: unwritten rules, unspoken expectations, and cultural codes, shaping the way people live, speak, and connect. Loud was born from a desire to break these barriers—to witness, understand, and share the world’s subtle nuances. 

We give space to the stories that often go untold: fleeting gestures, everyday rituals, fading dialects, local recipes passed down through generations, and traditions that reveal shared humanity behind cultural differences.

For us, travel is listening. Loud Etudes bring to light the stories people usually whisper.

Listen deeply. Speak honestly. Travel loud.

We are here not to skim the surface. We are here not for postcard moments or picture-perfect escapes. We are here to listen to the murmur of morning streets, show the unspoken rules of households, and the rituals that define a place.

We believe in traveling as a form of connection. Not a race to check boxes, but a way of lingering, pausing, and asking.

Loud Etudes are about presence. It’s about the courage to observe, to reflect, to tell quiet stories that stay with you. Stories of locals, of travelers who became equal participants in daily life, and of cities told not through ads, but through hidden truth. We reject clichés. We challenge flattening narratives. We listen to real voices: grandmothers, shopkeepers, street artists, and we amplify what we find. We move slowly. We publish thoughtfully. 

Loud Etudes are for the culturally curious. The travelers who notice the scent of cardamom before they see a cafe. The ones who collect questions, not souvenirs. The ones who understand that a place is not a setting. It’s a living story.